This award, is based on an entire year's worth of consumer perception data from the company's Brand Watch study, honor the automotive brands that have most successfully captured positive consumer attention.
The 2013 Brand Image Awards, are based on consumer automotive perception. The key research vehicle for the Brand Image Awards is Kelley Blue Book Market Intelligence's Brand Watch study - Brand Watch is an online study that taps into tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com. Those shoppers who do their research at KBB.com. Representing the combined wisdom of the American car-buying public, the Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.
The highly comprehensive Brand Watch study offers insight into in-market new-vehicle shoppers' perceptions of brands and models, including important factors driving their purchase decisions while they are in the midst of the shopping process. The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury shoppers, non-luxury shoppers and truck shoppers. This marks the sixth consecutive year that Kelley Blue Book has presented auto manufacturers with the Brand Image Awards, and this year among luxury shoppers, Lexus leads for the most Trusted Luxury Brand.