This year’s edition of the IKEA catalogue marks its 70th birthday and to help celebrate, it is turned into something that everyone can enjoy and find useful: a handbook for a fresh start at home, affordable for everyone!
Life is a series of new starts, sometimes they come when you expect them and just as often, when you don’t. Transitions to what’s next in our ever-changing lives require new ways of thinking, new perspectives, new habits, new ideas and new solutions.
Currently, the world is dealing with one of the greatest challenges in living memory. 2020 hit every home in some way. The effects will be felt for a long time and things are unlikely to return to normal soon. Instead, we are faced with a new normal. A normal where home is more important than ever. Where the small things we used to take for granted are appreciated as never before, and small changes can really have an impact.
That is why this year’s IKEA catalogue is created as a handbook that feels like a friendly and optimistic problem solver full of smart tips, hands-on ideas and small affordable shifts, rooted in real life at home. It is a way of sharing knowledge, a point of view that a better home creates a better everyday life at home. The handbook is filled with “how to’s” – how creating a better home don’t have to be complicated, expensive or time consuming.
Lowest prices ever
In 2018, committed to the IKEA vision, “To create a better everyday life for the many people”, IKEA Kuwait launched a new affordability strategy committing to be by people’s side by not only continuing to reduce prices every year, but also reducing prices even more of the solutions that are more relevant for the people of Kuwait. Affordability is the most important pillar for IKEA to deliver on the vision to side by the people, especially those with limited budgets, on the good and not so good moments of the everyday.
“We have been through a lot of challenges that have reshaped the world. Our lives, and everything around us seem to be upside down. More people have even more limited budgets today. That’s why this year we have lowered our prices more than ever before, to offer you your favorite IKEA solutions for less. We also reduced the prices of our food for you to enjoy your favourite IKEA dishes, with the same taste and quality, because we know that difficult times always feel better with good food,” says Konstantinos Apostolou, Regional Marketing Manager at IKEA Kuwait and Jordan.
IKEA catalogue 2021 is not just a catalogue. It’s lots of inspiration and knowledge of life at home. Inspiration you can also access on your smartphone, browse on our website, meet on social media, and explore in the IKEA stores.
A fresh start, now more affordable than ever.