Kuwait’s MASBI Group announced signing an exclusive agency agreement with the American family fun and restaurants chain; Chuck E Cheese, by powers of which five branches would be opened in Kuwait and two others in Bahrain by 2030 with total investment value of over KD 1 million.
Notably, this American trademark had entered Middle East markets for the first time in KSA, where it has over 40 branches all over the Saudi Kingdom.As its second regional market, Kuwait is so promising thanks to the economic stability, which ensures rewarding investment returns.
In this regard, MASBI’ executive operations manager, Ahmed Al-Subai’e expressed pleasure for the group’s expansion in family amusement fields following its remarkable successes in construction, jewelry and restaurants.
“Accordingly, we opted to expand our operations through this agreement with the American international trademark of Chuck E. Cheese by providing recreational centers for all family members over a total area of more than 1000 square meters, over 200 recreational games for competitive prices that suit all family budgets”, he explained adding that family recreation markets are witnessing remarkable growth in Kuwait and that the number of families seeking high quality recreational services matching their spending schemes are steadily growing.
“The first Chuck E. Cheese branch is expected to be launched by the second quarter of this year”, Al-Subai’e concluded adding that MASBI group was currently selecting the suitable location and that further branches would gradually be opened within five years.
Notably, Chuck E Cheese provides all family recreational needs under one roof including various recreational games, cartoon figures and food and beverages through its own restaurant, which makes it a unique one stop for family recreation in Kuwait. the center also provides high quality security to give parents peace of mind and assurance that their kids are totally safe and having fun.
This leading recreational center will also provide special programs for birthdays and kids special occasions. It is also noteworthy to mention that MASBI Group was established in 2008 as an investment umbrella investing in different industries, different partnerships that will serve both the market and stakeholders at the same time.