For the third year in a row and this year with the presence and support of the Greek embassy in Kuwait, the Peach Garden project lands in Kuwait to promote the European fresh peaches that produced in Greece and meet the industry decision makers to further boosts the trade relations between both countries.
The 2018 version of the project has been launched in a press conference in presence of His Excellency Greek Ambassador in Kuwait, Mr. Andreas Papadakis, representatives from the Greek Association of Imathia’s Agricultural Cooperatives Producers’ Organization, Ms. Lujain Al-Khaldi – dietitian at Calories Control, Kuwait media representatives and Novacert Ltd.
During the press conference, the speakers shed lights on the importance of this project in tying up business relations with Kuwait while providing an unparalleled opportunity to Kuwait importers to diversify their offerings to consumers. It also provided an insight for a nutrition angle on the importance of the goldstone fruit to maintain a healthy lifestyle system.
The “PEACH GARDEN” is a European project promoting and increasing the marketing value of Greek fresh peaches in UAE, Saudi Arabian, Egyptian and Kuwait market. It was established in cooperation with European Union and Greek Ministry of Rural Development & Food, & the Greek Association of Imathia’s Agricultural Cooperatives Producers Organizations as a result of the many Greek Agriculture Cooperatives that are active in the fresh produce sector.
The main purpose of this project has to do mainly with the wide recognition and presentation of Greek fresh peaches in these targeted countries. The participating companies come from a province of Greece which represent the vast majority of production from the peaches and general stone fruits.
More importantly the project for Kuwait enlists a series of promotional actions that has to do mainly with the product sampling in supermarkets in Kuwait, event presentation, as well public relations that include business missions from Greece to the targeted countries as well vice versa, visits to production units in Greece.
This year, “PEACH GARDEN” in Kuwait will be organizing a promotional event at 20 outlets for the prime aim to communicate the authenticity of Greek fresh peaches to Kuwait residents. One of the projects’ main priorities is to better inform, introduce and increase daily consumption of fresh fruits from Greece while also develop and increase their qualitive value.
To the same extent, the high priority of “PEACH GARDEN” is that Greek fresh fruits can obtain a high market share and can create a competitive advantage in the most populated area across Europe due to their premium quality.
All the companies represented in “PEACH GARDEN” are specialized to some extent in the export of all kind of fresh fruits. The participating companies of this European project, under the legal form of Greek Association of Imathia’s Agricutural Cooperatives Producers Organizations, are consists of the following: COOP MESI, VENUS GROWERS, A.C. MELIKI, A.C. NEOS ALIAKMON, A.C.N NAOUSA, A.S.O.P. EPISKOPI, A.C. EPISKOPI, A.S.E.P.O.P. NAOUSA